Welcome to the seventh lesson
Today we reset your thinking around ‘what work actually is’ by expanding its definition to include communicating about the underlying work in a way that not only benefits the business but builds your own personal brand.
! NOTE TAKING IS HIGHLY RECOMMENDED !
I highly recommend that you take notes while watching these videos and then revisit those notes in the future. Research has shown that note-taking + follow-up review can increase your retention by 50% or more.
Lesson 7:
Up, Down, Across Communication
Time to complete: 1 week
Assignment Step 1
Apply the lessons you learned in this session retroactively to a past project or accomplishment
Think about a significant project or initiative where you believe you didn’t communicate effectively about the work
Go through the mental exercise of how you would have approached that project differently (armed with the knowledge from this lesson)
Think through all aspects: who would you be communicating with, how would you reframe the message as learnings, how would you tailor the communication to different audiences, etc?
Assignment Step 2
Apply the lessons you learned in this session to an existing active project on a moving forward basis
Pick a current project or initiative where you can apply these tactics moving forward
Define your communication plan and run that plan past the proposed stakeholders
Get those up/down/across communication flows started
Assignment Step 3 (bonus)
Identify an area where you can begin a recurring communication update (if applicable)
Identify an area where you can set-up a recurring communication update
Define your communication plan and run that plan past the stakeholders
Incorporate this update into your definition of ‘the work’ that needs to be done