Welcome to the seventh lesson
Today we reset your thinking around ‘what work actually is’ by expanding its definition to include communicating about the underlying work in a way that not only benefits the business but builds your own personal brand.
Note-taking is highly recommended
I highly recommend that you take notes while watching these videos and then revisit those notes in the future. Research has shown that note-taking + follow-up review can increase your retention by 50% or more.
Watch the lesson
Assignment Step 1
Apply the lessons you learned in this session retroactively to a past project or accomplishment
- Think about a significant project or initiative where you believe you didn’t communicate effectively about the work
- Go through the mental exercise of how you would have approached that project differently (armed with the knowledge from this lesson)
- Think through all aspects: who would you be communicating with, how would you reframe the message as learnings, how would you tailor the communication to different audiences, etc?
Assignment Step 2
Apply the lessons you learned in this session to an existing active project on a moving forward basis
- Pick a current project or initiative where you can apply these tactics moving forward
- Define your communication plan and run that plan past the proposed stakeholders
- Get those up/down/across communication flows started
Assignment Step 3 (bonus)
Identify an area where you can begin a recurring communication update (if applicable)
- Identify an area where you can set-up a recurring communication update
- Define your communication plan and run that plan past the stakeholders
- Incorporate this update into your definition of ‘the work’ that needs to be done